To beat the ‘throwaway’ waste crisis, we must design loveable objects – that last

In this world of disposable products and programmed obsolescence, achieving the goal of Zero Waste goal seems like an unattainable dream. Is it possible to change our entrenched tendencies to consume and possess more and more things? Jonathan Chapman, professor of Sustainable Design and Director of Design Research Initiatives at the University of Brighton, suggests a solution: to design long-lasting objects with which we can establish an emotional connection. This article was originally published in The Conversation.

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